In times like this when we face threats to our businesses from the effects of Coronavirus, it is important to plan ahead and come out of this crisis stronger and more resilient.
Now is the time to be hopeful and to plan for the opportunities ahead.
Listed below are seven aspects of your business for you to work through, in order to gain a competitive advantage after Coronavirus and turn threats into opportunities.
As a senior marketer and business leader I would be delighted to help you with this, just call 0116 230 4967 or email marketingdoctor@agoramc.co.uk
PRODUCT/SERVICE
Analyse each of your products or services, look for those that will come out stronger in the months and years ahead, or new ones you could introduce as markets change.
PRICE
Anticipate what impact pricing will have in your marketplace in the months and years ahead, can you raise prices on some products or services and push the benefits harder?
PLACE
The lockdown has shown us opportunities for digital interaction and digital trading, how can your business benefit from these technological innovations?
PROMOTION
One thing we can be certain about, digital marketing will continue to flourish, but how could you use this aspect of marketing to raise awareness and generate sales more effectively?
PROCESS
Home working has become the norm for many recently, in what ways can you adapt your business processes around home working and alternative office hours?
PEOPLE
A chance to review your workforce and their roles and perhaps bring in specialists to help with certain areas of your business growth.
PHYSICAL EVIDENCE
In a time of social distancing, what changes might you have to make to your premises? Also use this time to update your website, blogs and social media.
ABOVE ALL, CAN I SUGGEST WE WORK TOGETHER MORE – COLLABORATION
The unique Marketing Doctor service is provided by Steve Thomason MCIM. He has 20 years significant experience as a marketing consultant in developing dynamic, strategic marketing and sales plans, and over 35 years knowledge in implementing eye-catching, creative marketing activity across most industry sectors.
The Marketing Doctor service is part of Agora Marketing Communications Ltd – Celebrating 20 years of outstanding marketing contributions.