Steve Thomason from competition sponsors Agora Marketing Communications, presented the £100 Amazon Vouchers to Max for successfully visiting each of the 32 exhibitors at the recent Medilink Midlands Innovation Day in Coventry.

“The exhibitor competition on the day was a great way of encouraging delegates to speak to everyone exhibiting at the event,” said Max. “It prompted conversations with people representing companies with which, at first glance, we had no obvious synergies. The scale of the exhibition was perfect in making the competition challenging but achievable and we certainly benefited from participating.

“The Medilink Midlands Innovation Day is an event we prioritise in our events calendar every year. We feel it is a really valuable exhibition for all regional organisations operating in the life sciences or med-tech spaces and it was great this year to do it in person again. Exhibiting gives us the opportunity to reconnect with familiar faces, meet new contacts and learn more about the capability that surrounds us. The presentations are useful for raising awareness about recent developments in the region and learning from the experience of other peer organisations. MTIF are already looking forward to next year’s Innovation Day and all those for the foreseeable future.”

Steve Thomason from Agora Marketing said, “We were delighted to sponsor the exhibition alongside Coventry University, who were the main sponsors of this important day for the life science sector in the Midlands, and encouraged by the conversations taking place throughout the day amongst exhibitors and delegates for collaboration in the future.

The Medical Technologies Innovation Facility (MTIF) is a pioneering, dual-site research and development facility, supporting academic and industry institutions to accelerate the development of med-tech innovations from bench to bedside. Through the provision of specialist services, sector-leading expertise, and state-of-the-art facilities, and through its regional strategic partners, MTIF can offer a fully integrated capability to support the end-to-end development of innovative products and therapies, and ultimately improving patients’ lives.

Agora Marketing Communications is one of the Midlands’ leading outsourced marketing agencies, with a strong bias towards working alongside companies in the life science sector to provide low cost, targeted, marketing support to raise awareness and generate new enquiries.

Medilink Midlands is the Midlands Life Science Industry association, focused on connectivity and collaboration, serving its members and supporting businesses to establish, develop and grow. Working with key strategic partners across the Midlands including the Midlands Engine with a collective vision to create a shared strategy to boost the life sciences eco-system and stimulate economic growth in the region. Medilink Midlands acts as a thought leader for the region and Medilink’s power and value is its ability to draw the key industry influences together. This was tangibly demonstrated at this event, where conversations between more than 170 delegates, exhibitors and speakers – including MTIF – sparked connections that we hope will provide a firm foundation for future collaborative projects across the region.

www.agoramc.co.uk

www.mtif.co.uk

www.medilinkmidlands.com

Agora Marketing Communications has recently produced a 48 page Annual Report for Medilink Midlands. This was the 10^th edition the company has produced in 16 years and the largest so far.

To view a copy of the report click here

The project took just over four months to complete and involved sourcing all the advertising to pay for the report; design and artwork for all the pages and overseeing all the print production and online version.

2005 was the first year Agora produced a 16 page report and the first for Medilink East Midlands since its formation in 2004. Each year since, the report has highlighted the excellent work of Medilink to support regional life science companies and organisations and provided opportunity for awareness of new technologies and products.

Medilink Midlands is the Midlands Life Sciences industry association whose aim is to help companies establish, develop and grow.

To view all 10 Annual Reports please click here

We are very pleased to announce another successful website built by Agora Marketing. This is our second site for this leading East Midlands based event management company, having designed and built their first website in 2004.

www.tylerevents.co.uk

This past year has been very difficult for the events industry, including for Tyler Events, but with a successful virtual and hybrid conference side and many in-person events in the planning for 2022, the future looks very bright.

Agora has worked closely with Tyler Events since 2005 on one particular bi-annual conference for the ‘European Federation of Explosive Engineers (EFEE)’ involving the production of the conference proceedings, marketing support material, roller banners and programme cards. The next conference is in May 2022 in Maastricht.

www.efee.eu

Interestingly, Agora also designed and produced the branding for EFEE, this involved presenting ideas to a panel of EFEE executives from all nations across Europe, including Russia, all with different opinions and languages to explain their preference, we got there in the end and very good it looks too.

Agora Marketing Communications Ltd has for the fourth year running produced a series of eye-catching advertisements for client National Refrigerants Ltd, the UK’s leading repackager and distributor for Honeywell Solstice yf Refrigerant.

The campaign which ran from May through to October 2021 was for full-page adverts in a number of leading car aftermarket publications, the adverts were based around the current issues of rising temperatures in the world and how readers could help protect our amazing places on earth by switching to the environmentally friendly alternative yf refrigerant for car air conditioning systems, with a GWP of just 4. It was 1,430 before, so with carbon dioxide at just 1, it wasn’t very good for the planet.

To see the whole set of advertisements please click here

We have recently created a Marketing Plan for both the Transport and Healthcare divisions and started to role out an integrated marketing programme of activity to East Midlands transport companies and SME’s with Fork-Lift operations.

The current campaign centres around encouraging drivers to keep up-to-date with their ongoing CPC and Fork-Lift qualifications by following their mates, mates is a phrase very much used in the industry.

Huntmill Training – Quality Courses – Affordable Prices – Great Reputation

To read the full article which went out to local and sector specific media, please click HERE

UK based Uvamed Ltd, manufacturers of the popular Rainbow Trays and Tamper Evident Rainbow Trays™ for anaesthetic drugs, has recently won an Innovate UK award to develop the Trauma Tray procedure-pack/crash-box.

To read the full article please click here web STUDY REVEALS GOOD DEMAND AND ACCEPTANCE

A highlight of our PR in 2020 was this story for Northampton based XCAM Ltd. They are leading the way in designing and manufacturing specialized digital imaging systems, primarily for the satellite and space industry.  The story was about XCAM working together with other UK companies and the Open University to put together a scoping study, called Treeview, to transform the ability to measure, map and monitor the health of trees from space.

The story came out in December 2020 and has been published by leading science and space publications as well as some very good coverage through social media.

To read the full article please click here

Agora Marketing Communications Ltd has this year produced a series of eye-catching advertisements for client National Refrigerants Ltd, the UK’s leading repackager and distributor for Honeywell Solstice yf Refrigerant.

The campaign which ran from May through to October 2020 was for full-page adverts in a number of leading car aftermarket publications, the adverts promote the new environmentally friendly alternative yf refrigerant for car air conditioning systems, with a GWP of just 4. It was 1,430 before, so with carbon dioxide at just 1, it wasn’t very good for the planet.

The imagery and text focused on providing a better future for our children and generations to follow by encouraging car aftermarket sales of the new gas from Honeywell through National Refrigerants Ltd. In 2017 all cars produced in Europe had to change their air-conditioning gas to a more environmentally friendly product.

To see the whole set of advertisements please click here

Agora Marketing Communications Ltd is celebrating 20 years of trading as an outsourced marketing service.

We would like to thank all our customers over the years for their trust in us, our suppliers who have partnered with us and met our demands, and those people who have worked for us, thank you.

Over the last 20 years, we have successfully supported over 120 companies with some, or all of their marketing, adding value by helping them to achieve their objectives and saving them money each year on marketing expenditure.

From 400 pounds a month your business can benefit from some, or all of your marketing outsourced and objectives met. For further details, including the programmes available and areas of expertise please visit www.agoramc.co.uk

Agora Marketing Communications is a unique marketing agency. We are the only company in the East Midlands that provides an outsourced marketing service to SMEs, together with a dedicated marketing consultant to work alongside you.

Over the last 20 years, we have successfully supported over 120 companies with some, or all of their marketing, helping them to achieve their objectives and saving them money each year on marketing expenditure.

From 400 pounds a month your business can benefit from some, or all of your marketing outsourced and objectives met. For further details, including the programmes available and areas of expertise please visit www.agoramc.co.uk

I would welcome an initial telephone conversation with you in the next few weeks to discuss opportunities of adding value to your business.

The Marketing Doctor service is part of Agora Marketing Communications Ltd – Celebrating 20 years of outstanding marketing contributions.

In times like this when we face threats to our businesses from the effects of Coronavirus, it is important to plan ahead and come out of this crisis stronger and more resilient.

Now is the time to be hopeful and to plan for the opportunities ahead.

Listed below are seven aspects of your business for you to work through, in order to gain a competitive advantage after Coronavirus and turn threats into opportunities.

As a senior marketer and business leader I would be delighted to help you with this, just call 0116 230 4967 or email marketingdoctor@agoramc.co.uk

PRODUCT/SERVICE

Analyse each of your products or services, look for those that will come out stronger in the months and years ahead, or new ones you could introduce as markets change.

PRICE

Anticipate what impact pricing will have in your marketplace in the months and years ahead, can you raise prices on some products or services and push the benefits harder?

PLACE

The lockdown has shown us opportunities for digital interaction and digital trading, how can your business benefit from these technological innovations?

PROMOTION

One thing we can be certain about, digital marketing will continue to flourish, but how could you use this aspect of marketing to raise awareness and generate sales more effectively?

PROCESS

Home working has become the norm for many recently, in what ways can you adapt your business processes around home working and alternative office hours?

PEOPLE

A chance to review your workforce and their roles and perhaps bring in specialists to help with certain areas of your business growth.

PHYSICAL EVIDENCE

In a time of social distancing, what changes might you have to make to your premises? Also use this time to update your website, blogs and social media.

ABOVE ALL, CAN I SUGGEST WE WORK TOGETHER MORE – COLLABORATION

The unique Marketing Doctor service is provided by Steve Thomason MCIM. He has 20 years significant experience as a marketing consultant in developing dynamic, strategic marketing and sales plans, and over 35 years knowledge in implementing eye-catching, creative marketing activity across most industry sectors.

The Marketing Doctor service is part of Agora Marketing Communications Ltd – Celebrating 20 years of outstanding marketing contributions.

We are pleased to announce the Marketing Doctor service for members of Medilink East Midlands has been extended for another year. Over 30 member companies have benefited from 15% discounts on various aspects of UK and International marketing support over the last three years, helping them to grow and achieve their business objectives.

This unique Marketing Doctor service offers free initial guidance to identify levels of support and make recommendations, followed by optional low cost monthly marketing support to deliver marketing plans. The discounts also apply to a variety of other marketing activity such as websites, literature, exhibitions, telemarketing, PR and social media etc.

For more information visit www.marketingdoctor.org www.medilinkem.com/medilink-services/marketing-doctor-2/ or call Steve Thomason on 07887 803397 – 0116 230 4967.

The unique Marketing Doctor service is provided by Steve Thomason MCIM. He has 20 years significant experience as a marketing consultant in developing dynamic, strategic marketing and sales plans, and over 35 years knowledge in implementing eye-catching, creative marketing activity across most industry sectors.

The Marketing Doctor service is part of Agora Marketing Communications Ltd – Celebrating 20 years of outstanding marketing contributions.

November 2009. Agora Marketing Communications Ltd (Agora) was asked to redesign and build a new website for Serrations Ltd and produce supporting marketing literature.

Serrations Ltd is owned by husband and wife team, James and Bryony Hartley, James having taken over the business from his father who formed the company in 1993.

Based in Chesterfield, Derbyshire, Serrations is a specialist manufacturer and leading producer of tungsten carbide inserts used in the production and repair of surgical instruments.

Agora continue to support Serrations with international marketing, as they steadily grow through export sales and the employment of more people. The original website was recently redesigned and now includes pages in Chinese, German, Portuguese, French and Spanish as well as English. To view the website, see www.serrations.com

Agora would like to thank James and the team for the partnership over the years.

If you are considering including foreign pages on your website and would welcome a quotation please contact Steve Thomason on 0116 230 4967 or email steve@agoramc.co.uk

Steve Thomason MCIM has nearly 20 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk

Top tips for creating a great first impression

• – How you dress adds authority, dress up rather than down
• – Always have a clean and tidy appearance with customers
• – Don’t talk over customers or interrupt
• – Be polite and courteous at all times
• – Listen carefully to customers and ask for clarification if necessary
• – Be confident and clear in your verbal communication
• – Take an interest in other people appropriately
• – Your website is your shop window, be clear and concise

Steve Thomason MCIM has nearly 20 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk

• – Who are your priority customers?
• – Where are your priority customers?
• – What is the most cost-effective way to communicate with them?
• – Why should they buy from you?
• – What makes you different to your competitors?
• – Avoid having too many target markets

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk

• – Book a series of adverts to give greater awareness
• – Keep a consistent colour and style for brand recognition
• – Make your messages clear and consistent with added contact information
• – Consider a reader offer to measure response and encourage orders

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk

• – Be selective with your choice of social networking sites used
• – Avoid overt sales messages
• – Be informative, useful and interesting in your posts and use pictures or videos
• – For even better results, link to other marketing tools, like your website

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk

• – Choose a colour that will stand out on the page
• – If your awareness is low, increase the size of your logo
• – Create a short, punchy benefit statement for the headline
• – Avoid lots of text, use bullet points
• – Tell people what you do and why
• – Only include a picture if there is room and it will add value to the text
• – Include a clear, measurable call to action

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk