ANOTHER SET OF STUNNING ADVERTS

Agora Marketing Communications Ltd has this year produced a series of eye-catching advertisements for client National Refrigerants Ltd, the UK’s leading repackager and distributor for Honeywell Solstice yf Refrigerant.

The campaign which ran from May through to October 2020 was for full-page adverts in a number of leading car aftermarket publications, the adverts promote the new environmentally friendly alternative yf refrigerant for car air conditioning systems, with a GWP of just 4. It was 1,430 before, so with carbon dioxide at just 1, it wasn’t very good for the planet.

The imagery and text focused on providing a better future for our children and generations to follow by encouraging car aftermarket sales of the new gas from Honeywell through National Refrigerants Ltd. In 2017 all cars produced in Europe had to change their air-conditioning gas to a more environmentally friendly product.

To see the whole set of advertisements please click here


CELEBRATING 20 YEARS

Agora Marketing Communications Ltd is celebrating 20 years of trading as an outsourced marketing service.

We would like to thank all our customers over the years for their trust in us, our suppliers who have partnered with us and met our demands, and those people who have worked for us, thank you.

Over the last 20 years, we have successfully supported over 120 companies with some, or all of their marketing, adding value by helping them to achieve their objectives and saving them money each year on marketing expenditure.

From 400 pounds a month your business can benefit from some, or all of your marketing outsourced and objectives met. For further details, including the programmes available and areas of expertise please visit www.agoramc.co.uk


TIME TO OUTSOURCE YOUR MARKETING

Agora Marketing Communications is a unique marketing agency. We are the only company in the East Midlands that provides an outsourced marketing service to SMEs, together with a dedicated marketing consultant to work alongside you.

Over the last 20 years, we have successfully supported over 120 companies with some, or all of their marketing, helping them to achieve their objectives and saving them money each year on marketing expenditure.

From 400 pounds a month your business can benefit from some, or all of your marketing outsourced and objectives met. For further details, including the programmes available and areas of expertise please visit www.agoramc.co.uk

I would welcome an initial telephone conversation with you in the next few weeks to discuss opportunities of adding value to your business.

The Marketing Doctor service is part of Agora Marketing Communications Ltd – Celebrating 20 years of outstanding marketing contributions.


OPPORTUNITIES AND HOPE

In times like this when we face threats to our businesses from the effects of Coronavirus, it is important to plan ahead and come out of this crisis stronger and more resilient.

Now is the time to be hopeful and to plan for the opportunities ahead.

Listed below are seven aspects of your business for you to work through, in order to gain a competitive advantage after Coronavirus and turn threats into opportunities.

As a senior marketer and business leader I would be delighted to help you with this, just call 0116 230 4967 or email marketingdoctor@agoramc.co.uk

PRODUCT/SERVICE

Analyse each of your products or services, look for those that will come out stronger in the months and years ahead, or new ones you could introduce as markets change.

PRICE

Anticipate what impact pricing will have in your marketplace in the months and years ahead, can you raise prices on some products or services and push the benefits harder?

PLACE

The lockdown has shown us opportunities for digital interaction and digital trading, how can your business benefit from these technological innovations?

PROMOTION

One thing we can be certain about, digital marketing will continue to flourish, but how could you use this aspect of marketing to raise awareness and generate sales more effectively?

PROCESS

Home working has become the norm for many recently, in what ways can you adapt your business processes around home working and alternative office hours?

PEOPLE

A chance to review your workforce and their roles and perhaps bring in specialists to help with certain areas of your business growth.

PHYSICAL EVIDENCE

In a time of social distancing, what changes might you have to make to your premises? Also use this time to update your website, blogs and social media.

ABOVE ALL, CAN I SUGGEST WE WORK TOGETHER MORE – COLLABORATION

The unique Marketing Doctor service is provided by Steve Thomason MCIM. He has 20 years significant experience as a marketing consultant in developing dynamic, strategic marketing and sales plans, and over 35 years knowledge in implementing eye-catching, creative marketing activity across most industry sectors.

The Marketing Doctor service is part of Agora Marketing Communications Ltd – Celebrating 20 years of outstanding marketing contributions.


MARKETING DISCOUNTS FOR MEDILINK MEMBERS EXTENDED

We are pleased to announce the Marketing Doctor service for members of Medilink East Midlands has been extended for another year. Over 30 member companies have benefited from 15% discounts on various aspects of UK and International marketing support over the last three years, helping them to grow and achieve their business objectives.

This unique Marketing Doctor service offers free initial guidance to identify levels of support and make recommendations, followed by optional low cost monthly marketing support to deliver marketing plans. The discounts also apply to a variety of other marketing activity such as websites, literature, exhibitions, telemarketing, PR and social media etc.

For more information visit www.marketingdoctor.org www.medilinkem.com/medilink-services/marketing-doctor-2/ or call Steve Thomason on 07887 803397 – 0116 230 4967.

The unique Marketing Doctor service is provided by Steve Thomason MCIM. He has 20 years significant experience as a marketing consultant in developing dynamic, strategic marketing and sales plans, and over 35 years knowledge in implementing eye-catching, creative marketing activity across most industry sectors.

The Marketing Doctor service is part of Agora Marketing Communications Ltd – Celebrating 20 years of outstanding marketing contributions.


CELEBRATING 10 YEARS SUPPORTING SERRATIONS LTD

November 2009. Agora Marketing Communications Ltd (Agora) was asked to redesign and build a new website for Serrations Ltd and produce supporting marketing literature.

Serrations Ltd is owned by husband and wife team, James and Bryony Hartley, James having taken over the business from his father who formed the company in 1993.

Based in Chesterfield, Derbyshire, Serrations is a specialist manufacturer and leading producer of tungsten carbide inserts used in the production and repair of surgical instruments.

Agora continue to support Serrations with international marketing, as they steadily grow through export sales and the employment of more people. The original website was recently redesigned and now includes pages in Chinese, German, Portuguese, French and Spanish as well as English. To view the website, see www.serrations.com

Agora would like to thank James and the team for the partnership over the years.

If you are considering including foreign pages on your website and would welcome a quotation please contact Steve Thomason on 0116 230 4967 or email steve@agoramc.co.uk

Steve Thomason MCIM has nearly 20 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


FIRST IMPRESSIONS STICK

Top tips for creating a great first impression

  • – How you dress adds authority, dress up rather than down
  • – Always have a clean and tidy appearance with customers
  • – Don’t talk over customers or interrupt
  • – Be polite and courteous at all times
  • – Listen carefully to customers and ask for clarification if necessary
  • – Be confident and clear in your verbal communication
  • – Take an interest in other people appropriately
  • – Your website is your shop window, be clear and concise

Steve Thomason MCIM has nearly 20 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


TARGET your marketing activity to save money

  • – Who are your priority customers?
  • – Where are your priority customers?
  • – What is the most cost-effective way to communicate with them?
  • – Why should they buy from you?
  • – What makes you different to your competitors?
  • – Avoid having too many target markets

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


REPEAT adverts for better results

A one-off advert in a magazine is unlikely to generate much response, so…

  • – Book a series of adverts to give greater awareness
  • – Keep a consistent colour and style for brand recognition
  • – Make your messages clear and consistent with added contact information
  • – Consider a reader offer to measure response and encourage orders

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


CAUTION when using social media

Social media can be very effective, but it is time consuming, so…

  • – Be selective with your choice of social networking sites used
  • – Avoid overt sales messages
  • – Be informative, useful and interesting in your posts and use pictures or videos
  • – For even better results, link to other marketing tools, like your website

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


STAND OUT when creating an advert

  • – Choose a colour that will stand out on the page
  • – If your awareness is low, increase the size of your logo
  • – Create a short, punchy benefit statement for the headline
  • – Avoid lots of text, use bullet points
  • – Tell people what you do and why
  • – Only include a picture if there is room and it will add value to the text
  • – Include a clear, measurable call to action

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


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