CELEBRATING 10 YEARS SUPPORTING SERRATIONS LTD

November 2009. Agora Marketing Communications Ltd (Agora) was asked to redesign and build a new website for Serrations Ltd and produce supporting marketing literature.

Serrations Ltd is owned by husband and wife team, James and Bryony Hartley, James having taken over the business from his father who formed the company in 1993.

Based in Chesterfield, Derbyshire, Serrations is a specialist manufacturer and leading producer of tungsten carbide inserts used in the production and repair of surgical instruments.

Agora continue to support Serrations with international marketing, as they steadily grow through export sales and the employment of more people. The original website was recently redesigned and now includes pages in Chinese, German, Portuguese, French and Spanish as well as English. To view the website, see www.serrations.com

Agora would like to thank James and the team for the partnership over the years.

If you are considering including foreign pages on your website and would welcome a quotation please contact Steve Thomason on 0116 230 4967 or email steve@agoramc.co.uk

Steve Thomason MCIM has nearly 20 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


FIRST IMPRESSIONS STICK

Top tips for creating a great first impression

  • – How you dress adds authority, dress up rather than down
  • – Always have a clean and tidy appearance with customers
  • – Don’t talk over customers or interrupt
  • – Be polite and courteous at all times
  • – Listen carefully to customers and ask for clarification if necessary
  • – Be confident and clear in your verbal communication
  • – Take an interest in other people appropriately
  • – Your website is your shop window, be clear and concise

Steve Thomason MCIM has nearly 20 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


TARGET your marketing activity to save money

  • – Who are your priority customers?
  • – Where are your priority customers?
  • – What is the most cost-effective way to communicate with them?
  • – Why should they buy from you?
  • – What makes you different to your competitors?
  • – Avoid having too many target markets

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


REPEAT adverts for better results

A one-off advert in a magazine is unlikely to generate much response, so…

  • – Book a series of adverts to give greater awareness
  • – Keep a consistent colour and style for brand recognition
  • – Make your messages clear and consistent with added contact information
  • – Consider a reader offer to measure response and encourage orders

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


CAUTION when using social media

Social media can be very effective, but it is time consuming, so…

  • – Be selective with your choice of social networking sites used
  • – Avoid overt sales messages
  • – Be informative, useful and interesting in your posts and use pictures or videos
  • – For even better results, link to other marketing tools, like your website

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


STAND OUT when creating an advert

  • – Choose a colour that will stand out on the page
  • – If your awareness is low, increase the size of your logo
  • – Create a short, punchy benefit statement for the headline
  • – Avoid lots of text, use bullet points
  • – Tell people what you do and why
  • – Only include a picture if there is room and it will add value to the text
  • – Include a clear, measurable call to action

Steve Thomason MCIM has over 18 years significant experience as a marketing consultant in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity across most industry sectors.

To contact call 0116 230 4967 or email steve@agoramc.co.uk


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